For this project with Team Bubbly. The idea was to convey the nightmarish experiences of a humanized handbag and her need to get away for a vacation!

As the project was flexible and eventually branched out into a series of tongue and cheek spots, my responsibilities were to visualize possible city scenarios involving nasty situations and owner neglect.

The final project and subsequent spots evolved quite a bit from the initial ideas, but the whimsical core remained through its various iterations.