For this historic piece made with Erin & Erica, our female driven creative team tried to embrace a more universal, forward thinking variation on the classic ShopRite theme.

As the storyboard artist, my responsibility was to conceptualize and choreograph a piece that would retain an homage to the original dance and Offenbach’s Gallop Infernal while doing away with more blatantly chauvinistic images of scantily clad women and caricatures of Toulouse-Lautrec.

The solution was to focus on the produce, fresh and “canned” offerings available down Shop Rite’s aisles. By moving in the direction of colorful fruits and packaging, we were able to design a beautifully colored, and cleanly formed dance of goods.

Here is a pass of my boardamatics:

And here is an earlier version of the frame by frame storyboards:

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