Cadbury x Oreo

This project was with Studio Nos for Ogilvy. The concept was to demonstrate the joy of combining Oreo with Cadbury Dairy Milk.

My responsibilities for this project were multi-fold. One aspect was to bring the visual concept together through design and art direction of set and prop pieces including the design and fabrication of the storefront.

Regarding the story, I tried to create an impactful interaction within the time format bringing the Oreo cookie in a dance through a colorful candy shop before meeting it’s fated Cadbury Chocolate Chunk pair.

 

While planning for fabrication I built a digital mock-up of the store front.

This was then re-purposed to block out the camera moves for the story.